The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Making Music
Agency: Leo Burnett / Beirut + Leo Comm / Beirut
Client: Virgin Radio Category: Consumer - Small Space Print - Campaign / Small Space Print - Campaign
Hold your breath
Agency: CLM BBDO / Boulogne Billancourt
Client: Guy Cotton Category: Craft - Writing / Writing
Everything in Black & White
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo Category: Craft - Writing / Writing
Survival Billboard - Terms & Horrible, Horrible Conditions
Agency: McCann / London
Client: Microsoft Category: Craft - Writing / Writing
Rich Person Field Guide
Agency: McCann / New York
Client: New York Lottery Category: Craft - Writing / Writing
The Samaritans
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh City
Client: The Samaritans Category: Craft - Writing / Writing
The HIV Positive Poster
Agency: Ogilvy Brasil / São Paulo + Bossa Nova Filmes / São Paulo + Lucha / Libre
Client: GIV Category: Craft - Writing / Writing
Singing Sailor
Agency: Akestam Holst / Stockholm
Client: The Swedish Peace and Arbitration Society Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
The 2 Euro T-Shirt - A social Experiment
Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin + Ketchum Pleon / Berlin
Client: Fashion Revolution Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Piano of Unification
Agency: Cheil Worldwide / Seoul
Client: Ministry of Unification Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Solidarity Queue
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Clube Sangue Bom (Good Blood Club) Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
The Marathon Walker
Agency: Ogilvy&Mather / Paris + Gang production / Paris
Client: Water for Africa Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
St. Pauli Peeback
Agency: Publicis Pixelpark / Hamburg + Markenfilm Crossing GmbH / Hamburg
Client: IG St. Pauli/BID Reeperbahn+ Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Love Has No Labels
Agency: R/GA / New York
Client: Ad Council Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Bald Barbershop
Agency: GREYNJ United / Bangkok + GREY Group / Singapore + GREY Group / Worldwide
Client: Biothymus M Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Netflix Festival
Agency: Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris + Parallel / Paris
Client: Netflix Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Brewtroleum
Agency: Colenso BBDO / Auckland
Client: DB Breweries - DB Export Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Campaign
Renovated Ambients
Agency: Jung von Matt AG / Hamburg
Client: OBI & Co Deutschland Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Campaign
Powerade - Workout Billboards
Agency: Ogilvy Germany /
Client: Coca-Cola Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Campaign
Pooch Truck
Agency: J. Walter Thompson Canada / Toronto
Client: Walmart Category: Consumer - Ambient Media (Indoor & Outdoor) / Trade Show Booths
Actual Reality
Agency: Y&R New Zealand / Auckland
Client: Jaguar New Zealand Category: Consumer - Ambient Media (Indoor & Outdoor) / Trade Show Booths
A Smile changes everything
Agency: Conill / Miami / Los Angeles
Client: Crest Category: Consumer - Newspaper / Full Page or Spread - Campaign
Feel Free
Agency: CONTRAPUNTO BBDO / MADRID
Client: Mercedes-Benz Category: Consumer - Newspaper / Full Page or Spread - Campaign
Read Better Stories
Agency: FCB New Zealand / Auckland
Client: Paper Plus Group Category: Consumer - Newspaper / Full Page or Spread - Campaign
Honda Voice Recognition GPS
Agency: Impact & Echo BBDO / Kuwait
Client: Alghanim Motors - Honda Category: Consumer - Newspaper / Full Page or Spread - Campaign
Smart for Two
Agency: Jung von Matt AG / Vienna
Client: Mercedes-Benz Austria Category: Consumer - Newspaper / Full Page or Spread - Campaign
Flying Elephants, Swinging Porcupines, Siamese Rockers
Agency: M&C Saatchi (M) Sdn Bhd / Kuala Lumpur
Client: Boh Plantations Category: Consumer - Newspaper / Full Page or Spread - Campaign
The CMYK Campaign
Agency: Ogilvy & Mather / Bogotá
Client: Ecofill Ink Cartridges Category: Consumer - Newspaper / Full Page or Spread - Campaign
Holiday Cards ?The Kims?, ?The Guzmans?, ?The Putins?
Agency: barrettSF / San Francisco
Client: barrettSF Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Typeworth Educational Series Posters
Agency: Typeworth / Brooklyn
Client: Typeworth Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Zulu Mugs
Agency: Zulu Alpha Kilo / Toronto
Client: Zulu Alpha Kilo Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Panda
Agency: Alma DDB / Miami
Client: The Clorox Company Category: Consumer - Magazine / Full Page or Spread - Single
Waterfall
Agency: BBDO / BANGKOK + MONTAGE STUDIO / BANGKOK
Client: Air Asia Category: Consumer - Magazine / Full Page or Spread - Single
Bayer / Alka Seltzer: Risotto Pomodoro
Agency: BBDO / MEXICO
Client: Bayer Mexico Category: Consumer - Magazine / Full Page or Spread - Single
Bayer / Alka Seltzer: Hot dog combo
Agency: BBDO / MEXICO
Client: Bayer Mexico Category: Consumer - Magazine / Full Page or Spread - Single
Workers
Agency: J Walter Thompson Italy / Milan
Client: Samsung Electronics Italia Spa Category: Consumer - Magazine / Full Page or Spread - Single
Refuel - To Istanbul
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Jeep Category: Consumer - Magazine / Full Page or Spread - Single
Refuel - To Barcelona
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Jeep Category: Consumer - Magazine / Full Page or Spread - Single
Refuel - To New York
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Jeep Category: Consumer - Magazine / Full Page or Spread - Single
WILD MEALS / Zebra
Agency: MULLENLOWE SSP3 / Bogotá, D. C.
Client: Colsubsidio Supermarkets Category: Consumer - Magazine / Full Page or Spread - Single
Philips LED Day Light - Storm
Agency: Ogilvy & Mather India / Gurgaon
Client: Philips India Category: Consumer - Magazine / Full Page or Spread - Single
Empty Fridge
Agency: Ogilvy Malaysia / Kuala Lumpur + Cue Art / Kuala Lumpur
Client: Pizza Hut Restaurants Category: Consumer - Magazine / Full Page or Spread - Single
Educative Wifi
Agency: Jung von Matt AG / Hamburg
Client: Vodafone Category: Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Sounds of the City
Agency: ROSAPARK / PARIS
Client: Thalys Category: Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Play the Bridge
Agency: Special / Auckland
Client: 2degrees Category: Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Celebrating 50 Years in Brazil
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Nissin Ajinomoto Category: Consumer - Collateral / Posters - Campaign
Click To Start
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Miami Ad School/ESPM Category: Consumer - Collateral / Posters - Campaign
Are You Next? (seq. 1)
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: D&AD Category: Consumer - Collateral / Posters - Campaign
Are You Next? (seq. 2)
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: D&AD Category: Consumer - Collateral / Posters - Campaign
Award:
2016 Print & Outdoor Merit Award
Agency:
Leo Burnett / Beirut + Leo Comm / Beirut
Client:
Virgin Radio
Title:
Making Music
Category:
Consumer - Small Space Print - Campaign / Small Space Print - Campaign
Annual ID:
PO16105M
Award:
2016 Print & Outdoor Merit Award
Agency:
BBDO / New York
Client:
Midtown Comics
Title:
Browser Stories
Category:
Craft - Writing / Writing
Annual ID:
PO16231M
Award:
2016 Print & Outdoor Merit Award
Agency:
CLM BBDO / Boulogne Billancourt
Client:
Guy Cotton
Title:
Hold your breath
Category:
Craft - Writing / Writing
Annual ID:
PO16232M
Award:
2016 Print & Outdoor Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica Gallery São Paulo
Title:
Everything in Black & White
Category:
Craft - Writing / Writing
Annual ID:
PO16233M
Award:
2016 Print & Outdoor Merit Award
Agency:
McCann / London
Client:
Microsoft
Title:
Survival Billboard - Terms & Horrible, Horrible Conditions
Category:
Craft - Writing / Writing
Annual ID:
PO16234M
Award:
2016 Print & Outdoor Merit Award
Agency:
McCann / New York
Client:
New York Lottery
Title:
Rich Person Field Guide
Category:
Craft - Writing / Writing
Annual ID:
PO16235M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Vietnam / Ho Chi Minh City
Client:
The Samaritans
Title:
The Samaritans
Category:
Craft - Writing / Writing
Annual ID:
PO16236M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy Brasil / São Paulo + Bossa Nova Filmes / São Paulo + Lucha / Libre
Client:
GIV
Title:
The HIV Positive Poster
Category:
Craft - Writing / Writing
Annual ID:
PO16237M
Award:
2016 Print & Outdoor Merit Award
Agency:
Akestam Holst / Stockholm
Client:
The Swedish Peace and Arbitration Society
Title:
Singing Sailor
Category:
Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16202M
Award:
2016 Print & Outdoor Merit Award
Agency:
BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin + Ketchum Pleon / Berlin
Client:
Fashion Revolution
Title:
The 2 Euro T-Shirt - A social Experiment
Category:
Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16203M
Award:
2016 Print & Outdoor Merit Award
Agency:
Cheil Worldwide / Seoul
Client:
Ministry of Unification
Title:
Piano of Unification
Category:
Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16204M
Award:
2016 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Clube Sangue Bom (Good Blood Club)
Title:
Solidarity Queue
Category:
Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16205M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy&Mather / Paris + Gang production / Paris
Client:
Water for Africa
Title:
The Marathon Walker
Category:
Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16206M
Award:
2016 Print & Outdoor Merit Award
Agency:
Publicis Pixelpark / Hamburg + Markenfilm Crossing GmbH / Hamburg
Client:
IG St. Pauli/BID Reeperbahn+
Title:
St. Pauli Peeback
Category:
Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16207M
Award:
2016 Print & Outdoor Merit Award
Agency:
R/GA / New York
Client:
Ad Council
Title:
Love Has No Labels
Category:
Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16208M
Award:
2016 Print & Outdoor Merit Award
Agency:
GREYNJ United / Bangkok + GREY Group / Singapore + GREY Group / Worldwide
Client:
Biothymus M
Title:
Bald Barbershop
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Annual ID:
PO16173M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris + Parallel / Paris
Client:
Netflix
Title:
Netflix Festival
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Annual ID:
PO16174M
Award:
2016 Print & Outdoor Merit Award
Agency:
Colenso BBDO / Auckland
Client:
DB Breweries - DB Export
Title:
Brewtroleum
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Campaign
Annual ID:
PO16165M
Award:
2016 Print & Outdoor Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
OBI & Co Deutschland
Title:
Renovated Ambients
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Campaign
Annual ID:
PO16166M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy Germany /
Client:
Coca-Cola
Title:
Powerade - Workout Billboards
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Campaign
Annual ID:
PO16167M
Award:
2016 Print & Outdoor Merit Award
Agency:
J. Walter Thompson Canada / Toronto
Client:
Walmart
Title:
Pooch Truck
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Trade Show Booths
Annual ID:
PO16171M
Award:
2016 Print & Outdoor Merit Award
Agency:
Y&R New Zealand / Auckland
Client:
Jaguar New Zealand
Title:
Actual Reality
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Trade Show Booths
Annual ID:
PO16172M
Award:
2016 Print & Outdoor Merit Award
Agency:
Conill / Miami / Los Angeles
Client:
Crest
Title:
A Smile changes everything
Category:
Consumer - Newspaper / Full Page or Spread - Campaign
Annual ID:
PO16080M
Award:
2016 Print & Outdoor Merit Award
Agency:
CONTRAPUNTO BBDO / MADRID
Client:
Mercedes-Benz
Title:
Feel Free
Category:
Consumer - Newspaper / Full Page or Spread - Campaign
Annual ID:
PO16081M
Award:
2016 Print & Outdoor Merit Award
Agency:
FCB New Zealand / Auckland
Client:
Paper Plus Group
Title:
Read Better Stories
Category:
Consumer - Newspaper / Full Page or Spread - Campaign
Annual ID:
PO16082M
Award:
2016 Print & Outdoor Merit Award
Agency:
Impact & Echo BBDO / Kuwait
Client:
Alghanim Motors - Honda
Title:
Honda Voice Recognition GPS
Category:
Consumer - Newspaper / Full Page or Spread - Campaign
Annual ID:
PO16083M
Award:
2016 Print & Outdoor Merit Award
Agency:
Jung von Matt AG / Vienna
Client:
Mercedes-Benz Austria
Title:
Smart for Two
Category:
Consumer - Newspaper / Full Page or Spread - Campaign
Annual ID:
PO16084M
Award:
2016 Print & Outdoor Merit Award
Agency:
M&C Saatchi (M) Sdn Bhd / Kuala Lumpur
Client:
Boh Plantations
Title:
Flying Elephants, Swinging Porcupines, Siamese Rockers
Category:
Consumer - Newspaper / Full Page or Spread - Campaign
Annual ID:
PO16085M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Bogotá
Client:
Ecofill Ink Cartridges
Title:
The CMYK Campaign
Category:
Consumer - Newspaper / Full Page or Spread - Campaign
Annual ID:
PO16086M
Award:
2016 Print & Outdoor Merit Award
Agency:
barrettSF / San Francisco
Client:
barrettSF
Title:
Holiday Cards ?The Kims?, ?The Guzmans?, ?The Putins?
Category:
Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Annual ID:
PO16140M
Award:
2016 Print & Outdoor Merit Award
Agency:
Typeworth / Brooklyn
Client:
Typeworth
Title:
Typeworth Educational Series Posters
Category:
Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Annual ID:
PO16141M
Award:
2016 Print & Outdoor Merit Award
Agency:
Zulu Alpha Kilo / Toronto
Client:
Zulu Alpha Kilo
Title:
Zulu Mugs
Category:
Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Annual ID:
PO16142M
Award:
2016 Print & Outdoor Merit Award
Agency:
Alma DDB / Miami
Client:
The Clorox Company
Title:
Panda
Category:
Consumer - Magazine / Full Page or Spread - Single
Annual ID:
PO16087M
Award:
2016 Print & Outdoor Merit Award
Agency:
BBDO / BANGKOK + MONTAGE STUDIO / BANGKOK
Client:
Air Asia
Title:
Waterfall
Category:
Consumer - Magazine / Full Page or Spread - Single
Annual ID:
PO16088M
Award:
2016 Print & Outdoor Merit Award
Agency:
BBDO / MEXICO
Client:
Bayer Mexico
Title:
Bayer / Alka Seltzer: Risotto Pomodoro
Category:
Consumer - Magazine / Full Page or Spread - Single
Annual ID:
PO16089M
Award:
2016 Print & Outdoor Merit Award
Agency:
BBDO / MEXICO
Client:
Bayer Mexico
Title:
Bayer / Alka Seltzer: Hot dog combo
Category:
Consumer - Magazine / Full Page or Spread - Single
Annual ID:
PO16090M
Award:
2016 Print & Outdoor Merit Award
Agency:
J Walter Thompson Italy / Milan
Client:
Samsung Electronics Italia Spa
Title:
Workers
Category:
Consumer - Magazine / Full Page or Spread - Single
Annual ID:
PO16091M
Award:
2016 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Jeep
Title:
Refuel - To Istanbul
Category:
Consumer - Magazine / Full Page or Spread - Single
Annual ID:
PO16092M
Award:
2016 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Jeep
Title:
Refuel - To Barcelona
Category:
Consumer - Magazine / Full Page or Spread - Single
Annual ID:
PO16093M
Award:
2016 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Jeep
Title:
Refuel - To New York
Category:
Consumer - Magazine / Full Page or Spread - Single
Annual ID:
PO16094M
Award:
2016 Print & Outdoor Merit Award
Agency:
MULLENLOWE SSP3 / Bogotá, D. C.
Client:
Colsubsidio Supermarkets
Title:
WILD MEALS / Zebra
Category:
Consumer - Magazine / Full Page or Spread - Single
Annual ID:
PO16095M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather India / Gurgaon
Client:
Philips India
Title:
Philips LED Day Light - Storm
Category:
Consumer - Magazine / Full Page or Spread - Single
Annual ID:
PO16096M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur + Cue Art / Kuala Lumpur
Client:
Pizza Hut Restaurants
Title:
Empty Fridge
Category:
Consumer - Magazine / Full Page or Spread - Single
Annual ID:
PO16097M
Award:
2016 Print & Outdoor Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Vodafone
Title:
Educative Wifi
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Annual ID:
PO16168M
Award:
2016 Print & Outdoor Merit Award
Agency:
ROSAPARK / PARIS
Client:
Thalys
Title:
Sounds of the City
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Annual ID:
PO16169M
Award:
2016 Print & Outdoor Merit Award
Agency:
Special / Auckland
Client:
2degrees
Title:
Play the Bridge
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Annual ID:
PO16170M
Award:
2016 Print & Outdoor Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Nissin Ajinomoto
Title:
Celebrating 50 Years in Brazil
Category:
Consumer - Collateral / Posters - Campaign
Annual ID:
PO16114M
Award:
2016 Print & Outdoor Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Miami Ad School/ESPM
Title:
Click To Start
Category:
Consumer - Collateral / Posters - Campaign
Annual ID:
PO16115M
Award:
2016 Print & Outdoor Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
D&AD
Title:
Are You Next? (seq. 1)
Category:
Consumer - Collateral / Posters - Campaign
Annual ID:
PO16116M
Award:
2016 Print & Outdoor Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
D&AD
Title:
Are You Next? (seq. 2)
Category:
Consumer - Collateral / Posters - Campaign
Annual ID:
PO16117M
